Hits 1-1 within 1 documents
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262
Hits 1-1 within 1 documents
Author(s): Herzberg, Mathea; Rudeloff, Christian
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262