Hits 1-2 within 2 documents
Bedeutung und Sinn - oder warum Menschen weiße Turnschuhe tragen [journal article]
Source: Journal für korporative Kommunikation, (2018) 2. p.11-25
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262