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The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products [journal article]
Source: Path of Science, 9 (2023) 8. p.3055-3063
The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later [journal article]
Source: Path of Science, 9 (2023) 8. p.3072-3081
The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable [journal article]
Source: Path of Science, 10 (2024) 1. p.3015-3024