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Abbas, Tanveer (2)
Abrar, Muhammad (2)Iqbal, Asif (2)Nasir, Bisma (1)Tariq, Maryam (1)Date Issued2017 (2)Journal
Pakistan Administrative Review (2)
Volume1 (2)Issue
1 (2)
Document Typejournal article (2)Keywordadvertising (1)body image (1)body weight (1)brand name item (1)buying behavior (1)...view moreReviewpeer reviewed (2)Publication StatusPublished Version (2)

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EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article] 

Author(s): Tariq, Maryam; Abbas, Tanveer; Abrar, Muhammad; Iqbal, Asif

Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102


Impact of television advertisement on unhealthy weight control behaviors and eating disorders: mediating role of body image [journal article] 

Author(s): Nasir, Bisma; Abbas, Tanveer; Abrar, Muhammad; Iqbal, Asif

Source: Pakistan Administrative Review, 1 (2017) 1. p.42-60


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© 2007 - 2022 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2017, DuraSpace. All rights reserved.