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Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 2. p.38-48
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Author(s): Kankam-Kwarteng, Collins; Sarpong, Appiah; Amofah, Ofosu; Acheampong, Stephen
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 2. p.38-48