Hits 1-3 within 3 documents
Time and money: an empirical explanation of behaviour in the context of travel-mode choice with the German Microcensus [journal article]
Source: European Sociological Review, 19 (2003) 3. p.267-280
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174