Hits 1-3 within 3 documents
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
Analyse des facteurs explicatifs des comportements et attitudes des consommateurs kinois des produits contrefaits [journal article]
Source: Mouvements et Enjeux Sociaux, (2022) 122. p.108-119
The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later [journal article]
Source: Path of Science, 9 (2023) 8. p.3072-3081