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Review: Margaret A. Morrison, Eric Haley, Kim Bartel Sheehan & Ronal E. Taylor (2002). Using Qualitative Research in Advertising: Strategies, Techniques, and Applications / Shay Sayre (2001). Qualitative Methods for Marketplace Research [journal article]
Source: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 5 (2004) 1