Hits 1-2 within 2 documents
Negative symbolic aspects in destination branding: exploring the role of the 'undesired self' on web-based vacation information search intentions among potential first-time visitors [journal article]
Source: Journal of Vacation Marketing, 16 (2010) 4. p.323-330
Postvisit Destination Loyalty Judgments: Developing and Testing a Comprehensive Congruity Model [journal article]
Source: Journal of Travel Research, 50 (2011) 5. p.496-508