Hits 1-2 within 2 documents
Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 2. p.38-48
Introduction to the special issue: Consumer experience management and customer journeys in tourism, hospitality and events [journal article]
Source: Tourism Management Perspectives, (2021) 40