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Marketing performance of service firms: Recognizing market sensing capability and customer interaction orientation [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 2. p.38-48
AuthorAcheampong, Stephen (1)Amofah, Ofosu (1)
Kankam-Kwarteng, Collins (1)
Sarpong, Appiah (1)Date Issued
2021 (1)
JournalJournal of Tourism, Heritage & Services Marketing (1)Volume7 (1)Issue2 (1)Document Type
journal article (1)
Keywordcustomer orientation (1)Dienstleistungsunternehmen (1)Ghana (1)Kundenorientierung (1)Marketing (1)...view moreReviewpeer reviewed (1)Publication StatusPublished Version (1)
