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EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
AuthorAbbas, Tanveer (1)Abrar, Muhammad (1)
Iqbal, Asif (1)
Tariq, Maryam (1)Date Issued2017 (1)JournalPakistan Administrative Review (1)Volume1 (1)Issue1 (1)Document Typejournal article (1)Keyword
brand name item (1)
buying behavior (1)consumption (1)electronic media (1)elektronische Medien (1)...view moreReviewpeer reviewed (1)Publication StatusPublished Version (1)
