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AuthorAbbas, Tanveer (1)Abrar, Muhammad (1)
Iqbal, Asif (1)
Tariq, Maryam (1)Date Issued2017 (1)JournalPakistan Administrative Review (1)Volume1 (1)Issue1 (1)Document Typejournal article (1)Keyword
brand name item (1)
buying behavior (1)consumption (1)electronic media (1)elektronische Medien (1)...view moreReviewpeer reviewed (1)Publication StatusPublished Version (1)

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EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article] 

Author(s): Tariq, Maryam; Abbas, Tanveer; Abrar, Muhammad; Iqbal, Asif

Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102


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© 2007 - 2021 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2017, DuraSpace. All rights reserved.