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The evolution of destination branding: A review of branding literature in tourism [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 3 (2017) 1. p.9-17
Author
Almeyda-Ibáñez, Marta (1)
George, Babu P. (1)Date Issued2017 (1)JournalJournal of Tourism, Heritage & Services Marketing (1)Volume3 (1)Issue1 (1)Document Typejournal article (1)Keywordadvertising (1)Marke (1)Marketing (1)marketing (1)tourism (1)...view moreReviewpeer reviewed (1)Publication StatusPublished Version (1)
