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EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image [journal article]
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102
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Author(s): Tariq, Maryam; Abbas, Tanveer; Abrar, Muhammad; Iqbal, Asif
Source: Pakistan Administrative Review, 1 (2017) 1. p.84-102