Hits 181-190 within 239 documents
Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos? [journal article]
Source: Media and Communication, 11 (2023) 4. p.140-150
Navigating the Social Media Marketing Strategies during the Covid-19 Era in Nigeria [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 2. p.93-101
"Little Vienna" or "European avant-garde city"? Branding narratives in a Romanian city [journal article]
Source: Journal of Urban and Regional Analysis, 11 (2019) 1. p.19-34
Brand Management in Private Tertiary Educational Institutions in Nigeria: A Case of Bingham University [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 2. p.124-135
Demystifying university rankings and their impact on reputation among consumers of higher education [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 6 (2020) 3. p.35-45
Development of trust marketing in the digital society [journal article]
Source: Economic Annals-XXI, (2019) 3-4. p.13-25
The cultural impact of navigation design in global e-commerce [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 6 (2020) 3. p.46-53
The influence of eWOM credibility on visit intention: An integrative moderated mediation model [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 7 (2021) 1. p.54-63