Hits 11-15 within 15 documents
Lübeck und Marzipan: zur Inszenierung einer "süßen" Verbindung [journal article]
Source: Hamburger Journal für Kulturanthropologie, (2019) 8. p.67-83
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317
Musikgeschichte ohne Markennamen: Soziologie und Ästhetik des Klavierquintetts [monograph]
Source: transcript Verlag, 2019
(Musik und Klangkultur, 26)
Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.3-10