Hits 71-80 within 84 documents
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes [journal article]
Source: Journal of Research in Marketing and Entrepreneurship, (2022) ahead-of-print
Gemeinwohlorientierte Sharing Economy - Eine wirtschaftspsychologische Analyse zur Akzeptanz von digitalen Plattformen [monograph]
Source: oekom verlag, 2023
(Hochschulschriften zur Nachhaltigkeit, 100)
The Effect of Country of Origin and Country of Manufacture on Perceived Quality and Purchase Intention on Toyota Cars in West Nusa Tenggara, Indonesia [journal article]
Source: Path of Science, 8 (2022) 12. p.5001-5007
Innenstädte und Einzelhandel unter Druck: Forschungsergebnisse zu den Auswirkungen der COVID-19-Pandemie und des Online-Handels [journal article]
Source: Stadtforschung und Statistik : Zeitschrift des Verbandes Deutscher Städtestatistiker, 36 (2023) 2. p.2-12
AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174
The Role of Digital Social Media in the Formation of Attitudes towards Green Products among Information Literate Youth [journal article]
Source: European Journal of Management Issues, 31 (2023) 3. p.189-195
The relationship between perceived value, attitude and behaviour towards purchasing organic products (Case Study in Indonesia) [journal article]
Source: European Journal of Management Issues, 31 (2023) 2. p.71-78
The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products [journal article]
Source: Path of Science, 9 (2023) 8. p.3055-3063
The Influence of Product Knowledge and Word of Mouth on Non-Muslim Customers' Purchasing Decisions [journal article]
Source: Path of Science, 9 (2023) 10. p.2005-2012
The Effect of Live Streaming Shopping, Price, and Product Quality on Purchasing Decisions for Shopee Users in West Nusa Tenggara, Indonesia [journal article]
Source: Path of Science, 9 (2023) 10. p.2019-2027