Hits 41-50 within 84 documents
Undesired self-image congruence in a low-involvement product context [journal article]
Source: European Journal of Marketing, 42 (2008) 5/6. p.702-712
"Du bekommst, was Du verdienst!": Impulse aus Sicht einer Konsumentenethik [journal article]
Source: Zeitschrift für Wirtschafts- und Unternehmensethik, 1 (2000) 2. p.206-224
Semiotic analysis of Indian television advertisements and its impact on consumers: an exploratory study [journal article]
Source: ESSACHESS - Journal for Communication Studies, 8 (2015) 1. p.71-90
Who Is Willing to Pay for Online Journalistic Content? [journal article]
Source: Media and Communication, 3 (2015) 4. p.106-115