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AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptions [journal article]
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174
Hits 11-11 within 11 documents
Author(s): Böhndel, Marvin; Jastorff, Martin; Rudeloff, Christian
Source: Journal of AI, Robotics & Workplace Automation, 2 (2023) 2. p.165-174