Hits 101-102 within 102 documents
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262
Kampf um Legitimität: Positionierungsstrategien von Social-Media-Manager*innen im Feld der Unternehmenskommunikation [journal article]
Source: SCM Studies in Communication and Media, 11 (2023) 4. p.590-619