Hits 21-29 within 29 documents
Lübeck und Marzipan: zur Inszenierung einer "süßen" Verbindung [journal article]
Source: Hamburger Journal für Kulturanthropologie, (2019) 8. p.67-83
Konstruktion und Interpretation [journal article]
Source: Journal für korporative Kommunikation, (2017) 1. p.31-56
Generation Z and Organizational Listening on Social Media [journal article]
Source: Media and Communication, 8 (2020) 2. p.185-196
Influence of Ethnocentric Billboard Advertising Messages on Product Consumption in Nigeria: A study of Hero Lager [journal article]
Source: Path of Science, 8 (2022) 5. p.7001-7011
Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equity [journal article]
Source: Journal of Brand Strategy, 11 (2022) 3. p.248-262
Influence of Instagram Influencers in Promoting Brand Patronage in Nigeria: A Study of Pepsi Brand [journal article]
Source: IMSU Journal of Communication Studies, 7 (2023) 1. p.304-317
Reexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective [journal article]
Source: Journal of Tourism, Heritage & Services Marketing, 9 (2023) 2. p.3-10
Fashionable politics: how Italian leaders transform into successful brands in contemporary communication [journal article]
Source: Journal of Liberty and International Affairs, 10 (2024) 1. p.111-126