Die Bedeutungsanalyse: ein Verfahren der qualitativen Absatzforschung

Kleining, Gerhard

Endnote export

%T Die Bedeutungsanalyse: ein Verfahren der qualitativen Absatzforschung
%A Kleining, Gerhard
%J Zeitschrift für Markt- und Meinungsforschung
%N 1+2
%P 343-356
%V 2
%D 1958
%K Bedeutungsanalyse; qualitativ; Absatzforschung
%= 2008-06-06T12:40:00Z
%~ SSOAR
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-9038
%X The analysis of significance which belongs essentially to the motivation research, has been made, during the last decade, one of the main methods of the qualitative sales research. By psycho-analytic methods it reveals what is implied in the answers of the interviewed individuals thus making possible a reasonable quantification.
%C DEU
%G de
%9 journal article
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info