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Tehnici de expresie și comunicare internațională
[monograph]
Abstract The book analyzes international communication in all its aspects, emphasizing the need to address the process of communication from a global, comprehensive perspective. This global perspective allows understanding of all elements that make up and determines the dynamics of communication in the globa... view more
The book analyzes international communication in all its aspects, emphasizing the need to address the process of communication from a global, comprehensive perspective. This global perspective allows understanding of all elements that make up and determines the dynamics of communication in the globalized world. Concepts such as internal communication, external communication, brand communication, image communication, verbal and non-verbal communication are essential in analyzing and interpreting the phenomenon of global communication, representing indispensable tools for companies and people who develop, work and act in multicultural contexts.... view less
Classification
Basic Research, General Concepts and History of the Science of Communication
Free Keywords
internal communication; external communication; brand communication; image communication; verbal communication; non-verbal communication
Document language
Romanian, Moldavian, Moldovan
Publication Year
2007
Publisher
Oradea University Press
City
Oradea
Page/Pages
118 p.
ISBN
978-973-759-399-3
Status
Published Version; reviewed