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Tehnici de expresie și comunicare internațională
[Monographie]
Abstract The book analyzes international communication in all its aspects, emphasizing the need to address the process of communication from a global, comprehensive perspective. This global perspective allows understanding of all elements that make up and determines the dynamics of communication in the globa... mehr
The book analyzes international communication in all its aspects, emphasizing the need to address the process of communication from a global, comprehensive perspective. This global perspective allows understanding of all elements that make up and determines the dynamics of communication in the globalized world. Concepts such as internal communication, external communication, brand communication, image communication, verbal and non-verbal communication are essential in analyzing and interpreting the phenomenon of global communication, representing indispensable tools for companies and people who develop, work and act in multicultural contexts.... weniger
Klassifikation
Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften
Freie Schlagwörter
internal communication; external communication; brand communication; image communication; verbal communication; non-verbal communication
Sprache Dokument
Rumänisch
Publikationsjahr
2007
Verlag
Oradea University Press
Erscheinungsort
Oradea
Seitenangabe
118 S.
ISBN
978-973-759-399-3
Status
Veröffentlichungsversion; begutachtet