Mobility CLM and the Facebook - Are Circle Marketers in India missing a Trick or Two?

Ghosh, Pramit

[journal article]

dc.contributor.author	Ghosh, Pramit	de
dc.date.accessioned	2018-02-07T15:30:25Z
dc.date.available	2018-02-07T15:30:25Z
dc.date.issued	2017	de
dc.identifier.issn	2381-3652	de
dc.identifier.uri	https://www.ssoar.info/ssoar/handle/document/55765
dc.description.abstract	The game is all about revenue. Or so, the honchos at the top would have us believe. And yet, come the last two weeks of every month, the conversations revolve around GROSS acquisitions. How many customers did you get in? The acquisition, more than anything else, dominates circle discourse, ignoring innovation in Customer Lifecycle Management (CLM) that can enhance revenue.	en
dc.language	en	de
dc.subject.ddc	Wirtschaft	de
dc.subject.ddc	Economics	en
dc.subject.other	Customer Life Cycle Management	de
dc.title	Mobility CLM and the Facebook - Are Circle Marketers in India missing a Trick or Two?	de
dc.description.review	begutachtet (peer reviewed)	de
dc.description.review	peer reviewed	en
dc.source.journal	IndraStra Global
dc.source.volume	3	de
dc.publisher.country	USA
dc.source.issue	1	de
dc.subject.classoz	Marketing	de
dc.subject.classoz	Marketing	en
dc.subject.thesoz	Marketing	de
dc.subject.thesoz	marketing	en
dc.subject.thesoz	Digitalisierung	de
dc.subject.thesoz	digitalization	en
dc.subject.thesoz	Soziale Medien	de
dc.subject.thesoz	social media	en
dc.subject.thesoz	Kundenorientierung	de
dc.subject.thesoz	customer orientation	en
dc.subject.thesoz	Kundenbindung	de
dc.subject.thesoz	customer ties	en
dc.subject.thesoz	Indien	de
dc.subject.thesoz	India	en
dc.subject.thesoz	Südasien	de
dc.subject.thesoz	South Asia	en
dc.identifier.urn	urn:nbn:de:0168-ssoar-55765-2
dc.rights.licence	Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0	de
dc.rights.licence	Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0	en
ssoar.contributor.institution	Nirma University, India	de
internal.status	formal und inhaltlich fertig erschlossen	de
internal.identifier.thesoz	10051656
internal.identifier.thesoz	10063943
internal.identifier.thesoz	10094228
internal.identifier.thesoz	10048453
internal.identifier.thesoz	10065134
internal.identifier.thesoz	10042315
internal.identifier.thesoz	10034674
dc.type.stock	article	de
dc.type.document	Zeitschriftenartikel	de
dc.type.document	journal article	en
dc.source.pageinfo	6	de
internal.identifier.classoz	1090405
internal.identifier.journal	858
internal.identifier.document	32
internal.identifier.ddc	330
dc.description.pubstatus	Veröffentlichungsversion	de
dc.description.pubstatus	Published Version	en
internal.identifier.licence	20
internal.identifier.pubstatus	1
internal.identifier.review	1
dc.subject.classhort	10300	de
dc.subject.classhort	20800	de
dc.subject.classhort	40200	de
internal.pdf.version	1.4
internal.pdf.valid	true
internal.pdf.wellformed	true
internal.check.abstractlanguageharmonizer	CERTAIN
internal.check.languageharmonizer	CERTAIN_RETAINED

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