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%T Les statistiques: un pharmakon pour la communication? %A Nannipieri, Olivier %A Muratore, Isabelle %J ESSACHESS - Journal for Communication Studies %N 1 %P 79-94 %V 9 %D 2016 %K sciences of the imprecise %@ 1775-352X %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-47936-5 %X Companies, political parties and media use statistics to refine their communications strategy. But, are the statistical analyses not a pharmakon for the communication, that his at the same time a tool to communicate better and an obstacle to the communication? Indeed, the statistics are based on anthropological and epistemological’s assumptions which are incompatible with the understanding of the communication: fixism, positivism, quantification, simplification, determinism, predictability. In spite of these presuppositions, isn’t it possible to find an approach of the statistics applied to the communication? %C FRA %G fr %9 Zeitschriftenartikel %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info