More documents from Baranowski, Pawel
More documents from Media and Communication

Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

Online Political Campaigning during the 2014 Regional Elections in Poland

[journal article]

Baranowski, Pawel

fulltextDownloadDownload full text

(external source)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:

Further Details
Abstract This article is dedicated to the analysis and evaluation of political communication on a regional level. Without any doubt, the Internet revolution affected electoral campaigning on every level. Online campaigning before local elections is often marginalized by political scientists and other scholars researching political marketing. However, the question emerges: are the candidates aware of the possibilities that new media has brought to political communication? Content analysis of all the major online communication tools has allowed the author to analyze the patterns of using websites, official Facebook profiles and Twitter accounts of candidates during the 2014 Lower Silesian Regional assembly elections. The Lower Silesian Voivodeship is among the fastest developing regions in Poland with high Internet penetration rate. Is the Internet campaign treated as a second-class way to communicate with potential voters, or is it perceived as an opportunity to reach electorate online? (author's abstract)
Keywords Poland; regional policy; local politics; local election; election campaign; campaign; online media; online service; social media; facebook; twitter; website; candidacy; voter; election advertising; political communication; Internet
Classification Interactive, electronic Media; Political Process, Elections, Political Sociology, Political Culture
Free Keywords Niederschlesien
Document language English
Publication Year 2015
Page/Pages p. 35-44
Journal Media and Communication, 3 (2015) 4
Issue topic Turbulences of the Central and Eastern European Media
ISSN 2183-2439
Status Published Version; peer reviewed
Licence Creative Commons - Attribution