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Guidelines for developing a robust web survey

[journal article]

Naithani, Pranav

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-457432

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Abstract A web based survey is an effective tool which is used frequently in academic and non academic researches. Increase in internet usage and easy access to web technology facilitate the growing popularity of web surveys but absence of exhaustive literature on web surveys presents a significant challenge. This paper presents basic guidelines for developing a robust web survey. Aspects related to data quality, coverage bias, questionnaire design, non response bias, response bias, processing error, data duplication and pilot testing are discussed in detail. The paper closes with suggestions on key areas in which advance research is required to enhance the data quality of web questionnaires.
Keywords online survey; Internet; data capture; data quality; response behavior; questionnaire; development
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords web survey; questionnaire design
Document language English
Publication Year 2012
Page/Pages p. 20-23
Journal Advances in Information Technology and Management, 1 (2012) 1
ISSN 2167-6372
Status Postprint; peer reviewed
Licence Creative Commons - Attribution-NonCommercial