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Guidelines for developing a robust web survey

[Zeitschriftenartikel]

Naithani, Pranav

Zitationshinweis

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Abstract A web based survey is an effective tool which is used frequently in academic and non academic researches. Increase in internet usage and easy access to web technology facilitate the growing popularity of web surveys but absence of exhaustive literature on web surveys presents a significant challenge. This paper presents basic guidelines for developing a robust web survey. Aspects related to data quality, coverage bias, questionnaire design, non response bias, response bias, processing error, data duplication and pilot testing are discussed in detail. The paper closes with suggestions on key areas in which advance research is required to enhance the data quality of web questionnaires.
Thesaurusschlagwörter online survey; Internet; data capture; data quality; response behavior; questionnaire; development
Klassifikation Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter web survey; questionnaire design
Sprache Dokument Englisch
Publikationsjahr 2012
Seitenangabe S. 20-23
Zeitschriftentitel Advances in Information Technology and Management, 1 (2012) 1
ISSN 2167-6372
Status Postprint; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung, Nicht-kommerz.
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