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Guidelines for developing a robust web survey
[Zeitschriftenartikel]
Abstract A web based survey is an effective tool which is used frequently in academic and non academic researches. Increase in internet usage and easy access to web technology facilitate the growing popularity of web surveys but absence of exhaustive literature on web surveys presents a significant challenge... mehr
A web based survey is an effective tool which is used frequently in academic and non academic researches. Increase in internet usage and easy access to web technology facilitate the growing popularity of web surveys but absence of exhaustive literature on web surveys presents a significant challenge. This paper presents basic guidelines for developing a robust web survey. Aspects related to data quality, coverage bias, questionnaire design, non response bias, response bias, processing error, data duplication and pilot testing are discussed in detail. The paper closes with suggestions on key areas in which advance research is required to enhance the data quality of web questionnaires.... weniger
Thesaurusschlagwörter
Online-Befragung; Internet; Datengewinnung; Datenqualität; Antwortverhalten; Fragebogen; Entwicklung
Klassifikation
Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter
web survey; questionnaire design
Sprache Dokument
Englisch
Publikationsjahr
2012
Seitenangabe
S. 20-23
Zeitschriftentitel
Advances in Information Technology and Management, 1 (2012) 1
ISSN
2167-6372
Status
Postprint; begutachtet (peer reviewed)