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L'affiche, une forme signifiante au prisme des médiations symboliques : le cas des affiches WWF

The poster, a meaning ful shape of symbolics mediations prism : the case of WWF-posters
[journal article]

Batazzi, Claudine; Parizot, Anne

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-457103

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Abstract In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.
Keywords non-governmental organization; conservation; environmental protection; public relations work; poster; symbol; mediation; campaign; semiotics; formation of consciousness; emotionality
Classification Advertising, Public Relations; Impact Research, Recipient Research
Free Keywords meaningful shape; environmental communication; narrative creation
Document language French
Publication Year 2015
Page/Pages p. 113-122
Journal ESSACHESS - Journal for Communication Studies, 8 (2015) 1
Issue topic Symbolic Communication
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial