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L'affiche, une forme signifiante au prisme des médiations symboliques : le cas des affiches WWF

The poster, a meaning ful shape of symbolics mediations prism : the case of WWF-posters
[Zeitschriftenartikel]

Batazzi, Claudine; Parizot, Anne

Zitationshinweis

Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-457103

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Abstract In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.
Thesaurusschlagwörter non-governmental organization; conservation; environmental protection; public relations work; poster; symbol; mediation; campaign; semiotics; formation of consciousness; emotionality
Klassifikation Werbung, Public Relations, Öffentlichkeitsarbeit; Wirkungsforschung, Rezipientenforschung
Freie Schlagwörter meaningful shape; environmental communication; narrative creation
Sprache Dokument Französisch
Publikationsjahr 2015
Seitenangabe S. 113-122
Zeitschriftentitel ESSACHESS - Journal for Communication Studies, 8 (2015) 1
Heftthema Symbolic Communication
ISSN 1775-352X
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Creative Commons - Namensnennung, Nicht-kommerz.
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