L'affiche, une forme signifiante au prisme des médiations symboliques : le cas des affiches WWF

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The poster, a meaning ful shape of symbolics mediations prism : the case of WWF-posters

[Zeitschriftenartikel]

Batazzi, Claudine; Parizot, Anne

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Abstract	In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.
Thesaurusschlagwörter	non-governmental organization; conservation; environmental protection; public relations work; poster; symbol; mediation; campaign; semiotics; formation of consciousness; emotionality
Klassifikation	Werbung, Public Relations, Öffentlichkeitsarbeit; Wirkungsforschung, Rezipientenforschung
Freie Schlagwörter	meaningful shape; environmental communication; narrative creation
Sprache Dokument	Französisch
Publikationsjahr	2015
Seitenangabe	S. 113-122
Zeitschriftentitel	ESSACHESS - Journal for Communication Studies, 8 (2015) 1
Heftthema	Symbolic Communication
ISSN	1775-352X
Status	Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz	Creative Commons - Namensnennung, Nicht-kommerz.