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L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF
The poster, a meaning ful shape of symbolics mediations prism: the case of WWF-posters
[journal article]
Abstract In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a... view more
In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.... view less
Keywords
non-governmental organization; conservation; environmental protection; public relations work; poster; symbol; mediation; campaign; semiotics; formation of consciousness; emotionality
Classification
Advertising, Public Relations
Impact Research, Recipient Research
Free Keywords
meaningful shape; environmental communication; narrative creation
Document language
French
Publication Year
2015
Page/Pages
p. 113-122
Journal
ESSACHESS - Journal for Communication Studies, 8 (2015) 1
Issue topic
Symbolic Communication
ISSN
1775-352X
Status
Published Version; peer reviewed