L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF

Batazzi, Claudine; Parizot, Anne

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%T L'affiche, une forme signifiante au prisme des médiations symboliques: le cas des affiches WWF
%A Batazzi, Claudine
%A Parizot, Anne
%J ESSACHESS - Journal for Communication Studies
%N 1
%P 113-122
%V 8
%D 2015
%K meaningful shape; environmental communication; narrative creation
%@ 1775-352X
%> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-457103
%X In this research, our target is to disclose the communication strategies of the NGOs which aim at orienting individuals’ opinions and daily routine towards environmental concerns. More precisely, we start with a symbolical reading of the poster campaigns of WWF NGO, while considering the poster as a meaningful shape on which the logo, the picture and the slogan make a whole in the construction of the meaning. Thus, the poster as a meaningful object will be brought into focus in the light of the symbolic and at the heart of a narrative creation.
%C FRA
%G fr
%9 Zeitschriftenartikel
%W GESIS - http://www.gesis.org
%~ SSOAR - http://www.ssoar.info