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Understanding the willingness to participate in mobile surveys: exploring the role of utilitarian, affective, hedonic, social, self-expressive, and trust-related factors

[journal article]

Bosnjak, Michael; Metzger, Gottfried; Gräf, Lorenz

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-449722

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Abstract Mobile technology offers a promising means to collect survey data, though the factors that influence people’s willingness to participate in mobile surveys and their actual participation remain unknown. To identify these factors, this study considers six conceptually distinct influences that may relate to the propensity to participate in mobile surveys. Some of them affect technology acceptance and usage of (mobile) technology in general; another set comes from studies of participation in computer-assisted surveys. The proposed unified framework encompasses utilitarian, affective, hedonic, social, self-expressive, and trust-related factors. An empirical study suggests that this framework explains the intention to participate and actual participation well, though of the six factors, hedonic, affective, self-expressive, and trust-related ones are most influential. Utilitarian aspects and beliefs about perceived social pressure to participate do not play significant roles. The authors discuss the practical implications of these results and outline some further research avenues. (author's abstract)
Keywords survey research; survey; response behavior; cell phone; telephone interview; data capture; data collection method; participant; motivation
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Free Keywords Mobile Survey; Mobiltelefon-Umfragen
Document language English
Publication Year 2010
Page/Pages p. 350-370
Journal Social Science Computer Review, 28 (2010) 3
DOI http://dx.doi.org/10.1177/0894439309353395
ISSN 0894-4393
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications
This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.