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Understanding the willingness to participate in mobile surveys: exploring the role of utilitarian, affective, hedonic, social, self-expressive, and trust-related factors

[Zeitschriftenartikel]

Bosnjak, Michael; Metzger, Gottfried; Gräf, Lorenz

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Abstract Mobile technology offers a promising means to collect survey data, though the factors that influence people’s willingness to participate in mobile surveys and their actual participation remain unknown. To identify these factors, this study considers six conceptually distinct influences that may relate to the propensity to participate in mobile surveys. Some of them affect technology acceptance and usage of (mobile) technology in general; another set comes from studies of participation in computer-assisted surveys. The proposed unified framework encompasses utilitarian, affective, hedonic, social, self-expressive, and trust-related factors. An empirical study suggests that this framework explains the intention to participate and actual participation well, though of the six factors, hedonic, affective, self-expressive, and trust-related ones are most influential. Utilitarian aspects and beliefs about perceived social pressure to participate do not play significant roles. The authors discuss the practical implications of these results and outline some further research avenues. (author's abstract)
Thesaurusschlagwörter survey research; survey; response behavior; cell phone; telephone interview; data capture; data collection method; participant; motivation
Klassifikation Erhebungstechniken und Analysetechniken der Sozialwissenschaften
Freie Schlagwörter Mobile Survey; Mobiltelefon-Umfragen
Sprache Dokument Englisch
Publikationsjahr 2010
Seitenangabe S. 350-370
Zeitschriftentitel Social Science Computer Review, 28 (2010) 3
DOI http://dx.doi.org/10.1177/0894439309353395
ISSN 0894-4393
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung
Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich.
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