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%T Трансформация маркетинга в электронной коммерции %A Kaluzhsky, Mikhail %J Практический маркетинг %N 1 %P 4-16 %D 2013 %@ 2071-3762 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-431390 %X The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing. %C RUS %G ru %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info