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Sustainable innovation in intensive animal husbandry: policy and public protests towards a mega-farm in the Netherlands

Innovation sustainable dans l’élevage animal intensif; politique et manifestations publiques envers une méga-ferme aux Pays-Bas
[journal article]

Horlings, Lummina; Hinssen, Jules P.P.

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-407176

Further Details
Abstract In this paper the planning and implementation of a specific mega-farm in the Netherlands is discussed, the so called ‘New Mixed Business’ (NMB). The central question is: how did communication, contestation and controversies play a role in the implementation of this innovative concept for sustainable animal production in the Netherlands? Theoretically, a qualitative discourse analysis was used by analyzing the views, opinions and images of the relevant private and public actors. The paper shows how communication strategies and contested discourses created obstacles and led to institutional blockages and a lock-in situation.
Keywords agriculture; animal husbandry; innovation; sustainability; public communications; protest; discourse; rural development; agricultural development; environmental consciousness; environmental protection; animal protection; Netherlands
Classification Rural Sociology; Ecology, Environment; Economic Sectors
Document language English
Publication Year 2014
Page/Pages p. 125-145
Journal ESSACHESS - Journal for Communication Studies, 7 (2014) 1
Issue topic Environment and communication
ISSN 1775-352X
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-NonCommercial