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Sustainable innovation in intensive animal husbandry: policy and public protests towards a mega-farm in the Netherlands
Innovation sustainable dans l’élevage animal intensif; politique et manifestations publiques envers une méga-ferme aux Pays-Bas
[journal article]
Abstract In this paper the planning and implementation of a specific mega-farm in the Netherlands is discussed, the so called ‘New Mixed Business’ (NMB). The central question is: how did communication, contestation and controversies play a role in the implementation of this innovative concept for sustainable... view more
In this paper the planning and implementation of a specific mega-farm in the Netherlands is discussed, the so called ‘New Mixed Business’ (NMB). The central question is: how did communication, contestation and controversies play a role in the implementation of this innovative concept for sustainable animal production in the Netherlands? Theoretically, a qualitative discourse analysis was used by analyzing the views, opinions and images of the relevant private and public actors. The paper shows how communication strategies and contested discourses created obstacles and led to institutional blockages and a lock-in situation.... view less
Keywords
agriculture; animal husbandry; innovation; sustainability; public communications; protest; discourse; rural development; agricultural development; environmental consciousness; environmental protection; animal protection; Netherlands
Classification
Rural Sociology
Ecology, Environment
Economic Sectors
Document language
English
Publication Year
2014
Page/Pages
p. 125-145
Journal
ESSACHESS - Journal for Communication Studies, 7 (2014) 1
Issue topic
Environment and communication
ISSN
1775-352X
Status
Published Version; peer reviewed