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Tendencies in distribution of the Russian transport advertizing

Тенденции в распространении Российской транспортной рекламы

Isakova, Inna Aleksandrovna


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Abstract Article is devoted studying of features of Russian transport advertizing in. Astoolkit was applied the content-analysis of transport advertizing samples collected in Great Novgorod, Vladimir, Vologda, Kaluga, Kostroma, Nizhni Novgorod, Ryazan, Saratov, Tver, Tula and Yaroslavl during the period with 2007 for 2009. Within the limits of research the structurally functional and comparative analysis, and also a generalization method were used also. Characteristic tendencies in distribution of the Russian transport advertizing have been as a result allocated, its merits and demerits are revealed, the recommendations, allowing to raise its social importance for inhabitants of the Russian cities are offered. It is represented that the received results have not only theoretical, but also practical value, first of all for the experts working in the advertizing field.
Klassifikation Wirtschaftssektoren; Marketing
Freie Schlagwörter innovations; technology; advertizing; transport advertizing; transport advertizing of social character
Sprache Dokument Russisch
Publikationsjahr 2012
Seitenangabe 12 S.
Zeitschriftentitel Modern Research of Social Problems (2012) 2
ISSN 2218-7405
Status Veröffentlichungsversion; begutachtet (peer reviewed)
Lizenz Digital Peer Publishing Licence - Basismodul