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%T Brand as an intangible asset %A Shigina, Natalya Sergeevna %J Modern Research of Social Problems %N 2 %P 9 %D 2012 %K goodwill; intangible assets; reputational assets; asset value; brand; measuring instruments %@ 2218-7405 %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-398824 %X Purpose: determine the place and role of brand intangible assets. Methodology: investigations are analytical in nature. Results: The analysis of influence of the brand on a reputation for enterprise approaches to the evaluation of the brand as an asset, specify the value of the brand should be reflected in the balance sheet. Practical implications - these studies can be useful for any enterprise. %C RUS %G ru %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info