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'Looking like my favourite Barbie' - Online Gender Construction of Tween Girls in Estonia and in Sweden

[journal article]

Siibak, Andra; Hernwall, Patrik

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-363118

Further Details
Abstract "The aim of this article is to analyse how tween girls in Estonia and in Sweden describe and discover their gender identities when selecting profi le images for social networking sites (SNSs). To this end, interviews with tweens in Estonia (N=21) and in Sweden (N=31) were carried out. As SNSs largely exist without the recognisable surveillance of adults, children can explore the social matrix of relating to others, and they also feel safe to try out and display diff erent constructions and reconstructions of their identity. At the same time, in communicating online, impression management is formulated with constant worry about how to construct one’s virtual identity so that it will be appreciated and accepted by one’s peer group. In this article, our analysis focuses on the most popular posing strategies used by tween girls, which, it turns out, are often marked by reproduction of the dominant heterosexual cultural norms and values." (author's abstract)
Keywords gender; social network; Internet; girl; adolescent; identity; Estonia; Sweden; social norm; construction; reconstruction; doing gender; gender role
Classification Women's Studies, Feminist Studies, Gender Studies
Document language English
Publication Year 2011
Page/Pages p. 57-68
Journal Studies of Transition States and Societies, 3 (2011) 2
ISSN 1736-8758
Status Published Version; peer reviewed
Licence Deposit Licence - No Redistribution, No Modifications