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Response Latency Measurement in Surveys: Detecting Strong Attitudes and Response Effects

[journal article]

Mayerl, Jochen

Abstract

The paper reports on measurement and data treatment of response latencies in computer assisted surveys. Applying response latencies as a measure of mental processes, empirical hypotheses are tested to explain the occurrence of response effects (here: acquiescence bias) and the predictive power of... view more

The paper reports on measurement and data treatment of response latencies in computer assisted surveys. Applying response latencies as a measure of mental processes, empirical hypotheses are tested to explain the occurrence of response effects (here: acquiescence bias) and the predictive power of generalized attitudes. Theoretically, it is assumed that behavioural and other specific evaluative judgments in surveys are stronger influenced by acquiescence bias and generalized attitudes when answering in a rather automatic-spontaneous response mode, i.e. when response latencies are fast. Additionally, it is assumed that chronic attitude accessibility acts as a moderator of acquiescence effects and predictive power of attitudes within spontaneous mode processing. Empirical tests show evidence in favour of these assumptions, demonstrating the usefulness of response time measurement in surveys.... view less

Keywords
measurement; reaction; computer-assisted telephone interview; statistical analysis; methodology; attitude; model; survey; data; empirical social research; response behavior; survey research; time

Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods

Document language
English

Publication Year
2013

Page/Pages
27 p.

Journal
Survey Methods: Insights from the Field (2013)

DOI
https://doi.org/10.13094/SMIF-2013-00005

ISSN
2296-4754

Status
Published Version; peer reviewed

Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works


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© 2007 - 2025 Social Science Open Access Repository (SSOAR).
Based on DSpace, Copyright (c) 2002-2022, DuraSpace. All rights reserved.