More documents from Mayerl, Jochen
More documents from Survey Methods: Insights from the Field

Export to your Reference Manger

Please Copy & Paste



Bookmark and Share

Response Latency Measurement in Surveys: Detecting Strong Attitudes and Response Effects

[journal article]

Mayerl, Jochen

fulltextDownloadDownload full text

(425 KByte)

Citation Suggestion

Please use the following Persistent Identifier (PID) to cite this document:

Further Details
Abstract The paper reports on measurement and data treatment of response latencies in computer assisted surveys. Applying response latencies as a measure of mental processes, empirical hypotheses are tested to explain the occurrence of response effects (here: acquiescence bias) and the predictive power of generalized attitudes. Theoretically, it is assumed that behavioural and other specific evaluative judgments in surveys are stronger influenced by acquiescence bias and generalized attitudes when answering in a rather automatic-spontaneous response mode, i.e. when response latencies are fast. Additionally, it is assumed that chronic attitude accessibility acts as a moderator of acquiescence effects and predictive power of attitudes within spontaneous mode processing. Empirical tests show evidence in favour of these assumptions, demonstrating the usefulness of response time measurement in surveys.
Keywords measurement; survey; response behavior; survey research; computer-assisted telephone interview; methodology; time; reaction; model; statistical analysis; data; empirical social research; attitude
Classification Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language English
Publication Year 2013
Page/Pages 27 p.
Journal Survey Methods: Insights from the Field (2013)
ISSN 2296-4754
Status Published Version; peer reviewed
Licence Creative Commons - Attribution-Noncommercial-No Derivative Works