Download full text
(425.4Kb)
Citation Suggestion
Please use the following Persistent Identifier (PID) to cite this document:
https://nbn-resolving.org/urn:nbn:de:0168-ssoar-337668
Exports for your reference manager
Response Latency Measurement in Surveys: Detecting Strong Attitudes and Response Effects
[journal article]
Abstract
The paper reports on measurement and data treatment of response latencies in computer assisted surveys. Applying response latencies as a measure of mental processes, empirical hypotheses are tested to explain the occurrence of response effects (here: acquiescence bias) and the predictive power of... view more
The paper reports on measurement and data treatment of response latencies in computer assisted surveys. Applying response latencies as a measure of mental processes, empirical hypotheses are tested to explain the occurrence of response effects (here: acquiescence bias) and the predictive power of generalized attitudes. Theoretically, it is assumed that behavioural and other specific evaluative judgments in surveys are stronger influenced by acquiescence bias and generalized attitudes when answering in a rather automatic-spontaneous response mode, i.e. when response latencies are fast. Additionally, it is assumed that chronic attitude accessibility acts as a moderator of acquiescence effects and predictive power of attitudes within spontaneous mode processing. Empirical tests show evidence in favour of these assumptions, demonstrating the usefulness of response time measurement in surveys.... view less
Keywords
measurement; reaction; computer-assisted telephone interview; statistical analysis; methodology; attitude; model; survey; data; empirical social research; response behavior; survey research; time
Classification
Methods and Techniques of Data Collection and Data Analysis, Statistical Methods, Computer Methods
Document language
English
Publication Year
2013
Page/Pages
27 p.
Journal
Survey Methods: Insights from the Field (2013)
DOI
https://doi.org/10.13094/SMIF-2013-00005
ISSN
2296-4754
Status
Published Version; peer reviewed
Licence
Creative Commons - Attribution-Noncommercial-No Derivative Works