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On the emergence of deprivation-reducing behaviors: Subliminal priming of behavior representations turns deprivation into motivation

[journal article]

Veltkamp, Martijn; Aarts, Henk; Custers, Ruud

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-243409

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Abstract Building on recent research into the emergence of human motivation and goal pursuit in the absence of the conscious awareness of the source of this pursuit, the present article aimed to shed light on how states of deprivation (e.g., deprivation of fluid) actually produce the motivation and corresponding behavior that lifts the deprivation. Two studies established that when participants were relatively deprived of fluids, they experienced enhanced motivation to drink and consumed more fluid in an alleged tasting test, and these effects were more pronounced when the concept of drinking was rendered accessible by subliminal priming. These results suggest that specific motivational goal states and corresponding behaviors do not arise directly from deprivation per se, but that accessible goal-related cognitions play a role in this process. Implications for theory and research on deprivation and non-conscious goal pursuit are briefly discussed.
Classification General Psychology; Social Psychology
Free Keywords Deprivation; Priming; Motivation; Nonconscious goal pursuit; Accessibility
Document language English
Publication Year 2008
Page/Pages p. 866-873
Journal Journal of Experimental Social Psychology, 44 (2008) 3
DOI http://dx.doi.org/10.1016/j.jesp.2007.08.005
Status Postprint; reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)
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