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Blonde like me: when self-construals moderate stereotype priming effects on intellectual performance

[journal article]

Bry, Clémentine; Follenfant, Alice; Meyer, Thierry

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-243365

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Abstract Stereotype priming can lead to assimilation or contrast effects on behavior. We argue that self-activation is a moderator of both assimilation and contrast effects. To test this hypothesis, in two studies, we activated independent or interdependent self-knowledge before priming participants with the dumb Blonde stereotype or a control category (Study 1) or no prime (Study 2). Participants then answered a knowledge test. Results support our expectations: Participants presented assimilation under interdependence (i.e., underperformance compared to control group) while they presented no assimilation (i.e., comparable performance with control group in Study 1) and contrast (better performance than control group in Study 2) under independence. We discuss implications of these findings in regards of previous research and recent models such as the Active Self Account (Wheeler, DeMarree, & Petty, 2005).
Keywords assimilation
Classification Social Psychology
Free Keywords Prime-to-behavior effects; Automatic behavior; Priming; Self-construal; Blonde stereotype; Independence; Interdependence; Contrast
Document language English
Publication Year 2008
Page/Pages p. 751-757
Journal Journal of Experimental Social Psychology, 44 (2008) 3
DOI http://dx.doi.org/10.1016/j.jesp.2007.06.005
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)