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Blonde like me: when self-construals moderate stereotype priming effects on intellectual performance
[journal article]
Abstract Stereotype priming can lead to assimilation or contrast effects on behavior. We argue
that self-activation is a moderator of both assimilation and contrast effects. To test this
hypothesis, in two studies, we activated independent or interdependent self-knowledge before
priming participants with the... view more
Stereotype priming can lead to assimilation or contrast effects on behavior. We argue
that self-activation is a moderator of both assimilation and contrast effects. To test this
hypothesis, in two studies, we activated independent or interdependent self-knowledge before
priming participants with the dumb Blonde stereotype or a control category (Study 1) or no
prime (Study 2). Participants then answered a knowledge test. Results support our
expectations: Participants presented assimilation under interdependence (i.e.,
underperformance compared to control group) while they presented no assimilation (i.e.,
comparable performance with control group in Study 1) and contrast (better performance than
control group in Study 2) under independence. We discuss implications of these findings in
regards of previous research and recent models such as the Active Self Account (Wheeler,
DeMarree, & Petty, 2005).... view less
Keywords
assimilation
Classification
Social Psychology
Free Keywords
Prime-to-behavior effects; Automatic behavior; Priming; Self-construal; Blonde stereotype; Independence; Interdependence; Contrast
Document language
English
Publication Year
2008
Page/Pages
p. 751-757
Journal
Journal of Experimental Social Psychology, 44 (2008) 3
DOI
https://doi.org/10.1016/j.jesp.2007.06.005
Status
Postprint; peer reviewed
Licence
PEER Licence Agreement (applicable only to documents from PEER project)