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Communication and Group Perception: Extending the `Saying is Believing' Effect

[journal article]

Hausmann, Leslie R. M.; Levine, John M.; Tory Higgins, E.

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-228786

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Abstract The saying-is-believing (SIB) effect occurs when tailoring a message to suit an audience influences a communicator's subsequent memories and impressions about the communication topic. Previous studies were restricted to one-person audiences and individuals as the communication topic. The present studies explored the SIB effect with multiple-person audiences and groups as the communication topic. In Study 1, the SIB effect occurred with a 1-person, but not a 3-person, audience. In Study 2, the SIB effect occurred with a 3-person audience when the audience explicitly validated communicators' messages. These findings demonstrate the generalizability of the SIB effect to group contexts, provide further evidence for a shared reality interpretation of this effect, and suggest a potentially important mechanism underlying stereotype development.
Free Keywords communication; group perception; saying is believing; shared reality; stereotype development;
Document language English
Publication Year 2008
Page/Pages p. 539-554
Journal Group Processes & Intergroup Relations, 11 (2008) 4
DOI http://dx.doi.org/10.1177/1368430208095405
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)