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%T Communication and Group Perception: Extending the `Saying is Believing' Effect %A Hausmann, Leslie R. M. %A Levine, John M. %A Tory Higgins, E. %J Group Processes & Intergroup Relations %N 4 %P 539-554 %V 11 %D 2008 %K communication; group perception; saying is believing; shared reality; stereotype development; %= 2011-03-01T06:00:00Z %~ http://www.peerproject.eu/ %> https://nbn-resolving.org/urn:nbn:de:0168-ssoar-228786 %X The saying-is-believing (SIB) effect occurs when tailoring a message to suit an audience influences a communicator's subsequent memories and impressions about the communication topic. Previous studies were restricted to one-person audiences and individuals as the communication topic. The present studies explored the SIB effect with multiple-person audiences and groups as the communication topic. In Study 1, the SIB effect occurred with a 1-person, but not a 3-person, audience. In Study 2, the SIB effect occurred with a 3-person audience when the audience explicitly validated communicators' messages. These findings demonstrate the generalizability of the SIB effect to group contexts, provide further evidence for a shared reality interpretation of this effect, and suggest a potentially important mechanism underlying stereotype development. %G en %9 journal article %W GESIS - http://www.gesis.org %~ SSOAR - http://www.ssoar.info