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The Application of the Personalization Model in Diversity Management

[journal article]

Ensari, Nurcan Karamolla; Miller, Norman

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Please use the following Persistent Identifier (PID) to cite this document:http://nbn-resolving.de/urn:nbn:de:0168-ssoar-228082

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Abstract In an attempt to extend the existing approaches to diversity management, and present a theoretically based intervention strategy that offers ways to reduce prejudice at the workplace, this article reviews the Personalization Model (Brewer & Miller, 1984; Ensari & Miller, 2002; Miller, 2002) and its components (self-other comparison, self-disclosure, and empathy). We argue that, when applied in an organizational context, personalization can improve intergroup relations in organizations, and thereby increase effectiveness and productivity. The present article also discusses how personalization effects can be extended to the out-group as a whole, and proposes alternative ways to implement it in organizations. We further present ideas for future research that can potentially explore the beneficial effects of intergroup personalized contact at the workplace.
Free Keywords diversity; intergroup relations; personalization;
Document language English
Publication Year 2006
Page/Pages p. 589-607
Journal Group Processes & Intergroup Relations, 9 (2006) 4
DOI http://dx.doi.org/10.1177/1368430206067679
Status Postprint; peer reviewed
Licence PEER Licence Agreement (applicable only to documents from PEER project)