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The Best of Times is Now


Brodowsky, Glen; Granitz, Neil; Anderson, Beverlee


Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-223639

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Abstract Although researchers have found that cognitive temporal structures differ across cultures, few have studied the cognitive temporal structures of subcultures within them — and in a consumer behavior context. Integrating the literature on time, culture and consumer behavior, this study empirically tests for variations in time perceptions between the dominant heterosexual culture and the gay subculture. Results indicate that there may be socio-cultural elements of a subculture that produce variation in a subculture's temporal cognitive structure. Compared to heterosexuals, gays are more present-oriented. This finding is then applied to predict differences in consumer behavior.
Klassifikation Wirtschaftssoziologie; Frauen- und Geschlechterforschung
Freie Schlagwörter cognitive temporal structure; consumer behavior; culture; gay; subculture;
Sprache Dokument Englisch
Publikationsjahr 2008
Seitenangabe S. 233-260
Zeitschriftentitel Time & Society, 17 (2008) 2-3
DOI http://dx.doi.org/10.1177/0961463X08093424
Status Postprint; begutachtet (peer reviewed)
Lizenz PEER Licence Agreement (applicable only to documents from PEER project)