Bookmark and Share

Od monolitické masy k neomezenému individualismu? : Význam spotřeby v každodenním životě „mainstreamové mládeže“

From a Monolithic Mass to Unbridled Individualism? The Meaning of Consumption in the Everyday Lives of ‘Mainstream Youth’

Pyšňáková, Michaela; Hohnová, Barbora


Bitte beziehen Sie sich beim Zitieren dieses Dokumentes immer auf folgenden Persistent Identifier (PID):http://nbn-resolving.de/urn:nbn:de:0168-ssoar-190874

Weitere Angaben:
Abstract This article deals with the concept of ‘mainstream youth’ in the context of late modernity. The sociology of youth has traditionally operated from two distinct perspectives concerned with either 'youth transitions' or 'youth (sub)cultures'. This polarisation has led to the neglect of the experience of mainstream youth, who cannot be easily pigeon-holed into the above categories. Drawing on a series of focus groups and small-group semi-structured interviews with 61 young people, the authors analysed young people’s experience of consumption in the Czech Republic. Using the experience of young consumers, the research attempted to understand what it means to belong to the mainstream. The results indicate that belonging to the mainstream does not imply straightforward compliance with dominant power structures, but rather refl ects a degree of reflexivity in which young people challenge stereotypes of passive conformism in complex and often paradoxical ways that are not yet well accounted for in the literature. The article suggests that the notion of ‘mainstream youth’ offers some potential as a conceptual way of understanding young people‘s relationship to social change in what appears to be an increasingly individualised society. At the same time, this notion provides an alternative approach that challenges many of the assumptions underpinning the sociology of youth’s conception of consumption.
Klassifikation Jugendsoziologie, Soziologie der Kindheit
Freie Schlagwörter brands, conformity; negotiation; focus groups; mainstream youth; cultural and structural approach; individualisation; consumption
Sprache Dokument Andere Sprache
Publikationsjahr 2010
Seitenangabe 257–280 S.
Zeitschriftentitel Sociologický časopis / Czech Sociological Review, 46 (2010) 2
Status Veröffentlichungsversion; begutachtet
Lizenz Deposit Licence - Keine Weiterverbreitung, keine Bearbeitung