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Binge-Watching Netflix? Insights From Data Donations
[journal article]
Abstract
Netflix is often credited with mainstreaming binge-watching through its release strategy and interface features. However, despite this reputation, data on actual consumption patterns remains scarce, enabling Netflix to shape the narrative about how content is consumed on its platform and what this i... view more
Netflix is often credited with mainstreaming binge-watching through its release strategy and interface features. However, despite this reputation, data on actual consumption patterns remains scarce, enabling Netflix to shape the narrative about how content is consumed on its platform and what this implies about content quality and viewer attentiveness. This article provides unique empirical insights into Netflix viewing patterns in the Netherlands, based on a pilot study involving data donated by 126 subscribers. It introduces a definition of binge-watching tailored for computational analysis and offers an empirical understanding of its prevalence and manifestations. The findings suggest that binge-watching is a diverse and complex activity. While it is seemingly popular, in that it is practiced by many subscribers, the data suggest it occurs less frequently and is less extreme than would be expected from the hype.... view less
Keywords
media consumption; Netherlands; video on demand
Classification
Other Media
Impact Research, Recipient Research
Free Keywords
Netflix; binge-watching; data transparency; streaming; viewing patterns
Document language
English
Publication Year
2025
Journal
Media and Communication, 13 (2025)
Issue topic
Redefining Televisuality: Programmes, Practices, and Methods
ISSN
2183-2439
Status
Published Version; peer reviewed