Influence of Globalisation on Local Culture

Abstract

Culture is no longer constrained by region, race, or religion as a result of globalization. The first step in addressing the culture of the targeted demographic is to define and depict it. The internet serves as a symbol for the exchange of ideas, which is a key component of globalization. The conflicts between cultures and the proliferation of materialistic values are the issues. There is no one to stop, regulate, or guide you when you use the internet to access and explore the Hollywood Library. This has a significant impact on people's attitudes, actions, and behaviors. The values upheld in this entertainment industry frequently encourage immorality, violence, and materialism. As a result, this study examines both the different facets of Nigerian culture and the idea of globalization and culture. It also looks at how globalization has affected culture. Research on the effects of globalization on Nigerian youth is being conducted in an attempt to preserve Nigerian culture. Because of globalization, culture is no longer limited by geography, race, or religion. The first step in addressing culture is to define and illustrate the culture of the society being targeted. The exchange of ideas, represented by the internet, is a significant aspect of globalization. Conflicts between civilizations and the proliferation of materialistic notions are the issues. There is no one to stop, regulate, or guide you when you use the internet to access and explore the Hollywood Library. This has a significant impact on people's attitudes, actions, and behaviors. The morals of this entertainment business frequently encourage immorality, violence, and consumerism. As a result, this study examines both the different facets of Nigerian culture and the idea of globalization and culture. It also looks at how globalization has affected culture. Researchers are examining how globalization is currently affecting Nigerian youth in order to determine how to prevent the extinction of Nigerian culture. Given Africa's cultural drought and lack of values, the following choices ought to be taken into account.