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Unpacking the Underpinnings of Collaborative Consumption in Central Asia: Perspectives from Kyrgyzstan
[journal article]
Abstract
We investigate the motivators behind collaborative consumption in Kyrgyzstan by applying the theory of planned behaviour. Through examining 308 responses gathered from an online survey, we assess the connections between the intention to engage in collaborative consumption and influential factors. Ou... view more
We investigate the motivators behind collaborative consumption in Kyrgyzstan by applying the theory of planned behaviour. Through examining 308 responses gathered from an online survey, we assess the connections between the intention to engage in collaborative consumption and influential factors. Our results reveal that attitude, perceived behavioural control, and subjective norms are the most influential predictors, with their impact ranked in descending order. Consequently, we delve into the theoretical and practical implications of these emerging collaborative practices and business models in Kyrgyzstan.... view less
Keywords
Kyrgyzstan; Central Asia; consumption behavior; economic method; sustainability
Classification
Sociology of Economics
Free Keywords
Consumer Studies; Economic Sociology; collaborative consumption; theory of planned behaviour; attitudes; perceived behavioural control; subjective norms; behavioural intention
Document language
English
Publication Year
2024
Page/Pages
p. 3-22
Journal
Studies of Transition States and Societies, 16 (2024)
ISSN
1736-8758
Status
Published Version; peer reviewed